All we hear these days is how Turkey’s economy is the fastest growing in Europe but like most things in the media, we haven’t seen any proof of this. Well the national carrier, Turkish Airlines (THY) having enough money to sign Los Angeles Lakers guard Kobe Bryant as its “global brand ambassador” for the next two years is definitely proof enough.
Despite the recent embarrassing Wikileaks revelations, it looks like Turkish companies are going all out to forge stronger links with America.
Last week saw a full assault of all things Turkey on CNN and now by signing Bryant as its ambassador, Turkish Airlines will be in practically every American home.
Bryant will begin appearing in Turkish Airlines advertisements in the U.S. and Middle East early next year, as the company launches its first non-stop flights to Los Angeles from Istanbul.
As part of the deal, Bryant will participate in a number of public relations events for THY and special gatherings with his fans around the world, promoting the THY brand.