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Thursday, 7 July 2011

The secret behind Turkey’s booming tourism


Some 2.1 million tourists visited Turkey in the first quarter of 2011; this is an increase of 17.6 percent over last year making it the fastest growing tourism destination in the world and Istanbul’s tourism alone will earn $10.2 billion in 2011.

So why is Turkey so popular as a tourist destination? Well it’s because Turkey spends $96.8 million on tourism promotion abroad, $96.8 million might seem like a huge amount but based on the number of tourist that visit every year and the revenue they generate, $96.8 million is peanuts.

So how does one spend $96.8 million on tourist promotion, the answer is through various TV commercials, advertisements on billboards and Internet banners.
Through such efforts, Turkey has increased its total number of tourist from 13.2 million in 2002 to 28.6 million by the end of last year, a total increase of 116 percent, according to official figures.

The country’s total spending on global promotion campaigns, advertisements and international fairs peaked at $98.6 million this year compared with $27.8 million in 2002.

The nation’s tourism revenues are also bearing the fruits of long-term investment, as the total revenue of tourism had climbed from $7.6 billion to $20.8 billion by the end of last year.
Turkey’s tourism revenue might hit nearly $25 billion by the end of this year making all the tireless promotions well worth the effort.

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