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Monday, 11 July 2011

Turkish Airlines revamp Indian routes


Turkish Airlines has introduced a new strategy and incentives for passengers using its daily flights to Istanbul from Delhi and Mumbai.

As of this month, the airliner will be deploying its brand new Airbus A-330-300 wide bodied aircraft, offering more facilities and greater comfort to the travellers.

According to a Senior Turkish Airlines official, the new A-330-300, being pressed into service from July 1 on Mumbai-Istanbul and Delhi-Istanbul routes, will have two class configurations, offering 28 full flat beds in the new business class and 261 seats in the economy class.

Overall, Turkish Airlines is adopting an aggressive marketing strategy, to that effect; it has launched the Turkish Corporate Club which offers additional benefits to business class passengers.

Turkish Airlines has also introduced special discounted fares for students for their destinations in Europe and U.S. In an overhaul of its India-strategy, the carrier has tied up with PVR cinemas for promotion among young travellers offering two free tickets to different destinations every month.

Over the past month, Turkish Airlines has launched 11 new destinations taking the total number of its global destinations to 180.

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