Friday, 4 November 2011

Turkey’s e-commerce booming at rapid pace

The e-commerce market in Turkey is rising and booming new data released has shown.
The data has shown that total revenue earned through online payments in Turkey has increased by 52 percent to 16.9 billion Turkish Lira in the first 9 months of this year compared with the same period last year.

General Manager of the Interbank Card Center (BKM), Soner Canko, said: “Almost one in every five people in Turkey now shops online.” Speaking at the Cardist 2011 International Card and Smart Technologies Exhibition & Summit held in Istanbul, Canko said that Turkey currently ranks among the biggest markets in Europe regarding online commerce.

The data has shown that the total number of internet transactions has jumped by 37 percent in the first three quarters of the year compared with the first nine months in 2010. The total number of internet transactions in the first three quarters has reached 91.4 million transactions.
Canko said that many international finance institutions are watching Turkey with an interest as the e-commerce market in Turkey becomes more and more promising and profitable.

The data showed that internet users in Turkey mostly used the services sector in their e-commerce activities. The services sector ranges from online tax paying to holiday reservations and generated a total of 2.53 billion Turkish Liras in the first nine months this year, representing a 69 percent increase over last year.


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