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Tuesday, 26 June 2012

Bodrum: Billionaire town

Bodrum’s star is truly on the rise with the opening of the new Billionaire Club in Yalikavak.

Italian entrepreneur Flavio Briatore opened the newest exclusive club this week at Yalikavak's Palmarina. True to form, he threw a lavish party, attended by Czech supermodel Eva Herzigova as well as some of the world's movers and shakers.


Briatore has opened Billionaire's Clubs in Istanbul, Monaco, Marbella and Sardinia. The Italian stallion is well known for his love of supermodels - he once dated Naomi Campbell, and is now married to Wonderbra model Elisabetta Gregoraci. However, it's not as well known that the 58-year-old also has a deep love of all things Turkish, and has had his sights set on Bodrum for half a decade.

Bodrum certainly got Herzigova's vote. “I’m in a holiday paradise, Bodrum is a beautiful place and I’m really happy to be here,” she said.

The venture is great news for locals and potential Bodrum investment property buyers, who are banking on the fact that the multi-millionaire's $25 million investment in the area will further add to Bodrum’s potential.

The other big name brand to recognise Bodrum’s potential is Swisstel Hotel and Resorts, who are opening a beach resort on Turgutreis’s waterfront. The two-storey hotel will offer panoramic views from its elegant rooms.

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